Online Review Verification Addressed – Big Web Machine & TruWeb Verified
August 6, 2014
Two companies are now working together to shed light on the growing problem of fake reviews. Big Web Machine, a media platform, and TruWeb Verified, an Internet association, are working together to publish accurate reviews and stories and give businesses control of their storyline.
The need is real. Last fall, amid an investigation over allegations that millions of Trip Advisor reviews may be fake, the site decided to replace “Reviews you can trust,” on its online review section, to: “Reviews from our community.”