Dark Social – The Dark side of the Web’s Moon
October 8, 2014
“Dark social” was coined by Alexis C. Madrigal, a senior editor at The Atlantic, to refer to the social sharing of content that occurs outside of what can be measured by Web analytics programs. One example would be when a link is sent via online chat or email, rather than shared over a social media platform, from which referrals can be measured.No one knows more about getting leads for real estate agents than the person overseeing an office. Mike Runyan of RE/MAX Real Estate, knows that before you get leads, you have to get your name out in the community. He teaches agents to build relationships and cultivate integrity. Then he protects his agents’ good names with TruWeb Verified.